A Love Letter to Dark Florum by Lorenzo Pazzaglia

Lorenzo Pazzaglia has done it again. As a longtime admirer of his work, I couldn’t wait to get my hands (and nose) on his latest release, Dark Florum. Known for his distinctive and daring compositions—think Summer Hammer and the bold, masculine Black Sea—Lorenzo has carved a niche for himself in the fragrance world. With Dark Florum, he takes a beautifully unexpected turn, delivering a scent that’s sensual, feminine, and utterly captivating.

First Impressions: A New Look for a New Era

Before even diving into the fragrance, let’s talk about the bottle. With Dark Florum, Lorenzo introduces a completely fresh design. It’s modern, sleek, and chic—a visual statement that exudes luxury and sophistication. This updated aesthetic feels like a perfect match for the fragrance inside: bold yet refined, eye-catching yet timeless.

For those who already associate Lorenzo’s perfumes with their unique presentations, this new design feels like an evolution, a step forward that still honors the brand’s core elegance.

The Notes: A Symphony of Complexity

When I first saw the note breakdown for Dark Florum, I won’t lie—I was intrigued but skeptical. Pink pepper, a bouquet of florals, sugar, rum, spices, and woods? It sounded like a lot was happening, and I wondered how it could all possibly work together.

Spoiler alert: it does. And beautifully so.

From the very first spray, Dark Florum enchanted me. Despite its complex composition, it doesn’t feel chaotic or overwhelming. The pink pepper gives a gentle, spicy kick at the opening, setting the stage without stealing the show. As the fragrance develops, the florals and sugar emerge, creating a soft, sweet heart that is anything but cloying.

On my skin, the iris truly shines. Its powdery elegance is perfectly balanced by the sugar’s subtle sweetness, giving the fragrance a grounded, sophisticated edge. And while there’s definitely a sweet element to Dark Florum, it avoids the overly saccharine, candy-shop vibe that some floral fragrances fall into.

Performance: A Trailblazer

If there’s one thing Lorenzo Pazzaglia fragrances never lack, it’s performance—and Dark Florum is no exception. The sillage is stunning, announcing your presence without shouting, and the longevity is phenomenal. Hours after application, I could still catch whiffs of its warm, floral sweetness clinging to my skin.

In fact, it didn’t take long for the compliments to start rolling in. After just one wear, someone remarked that they could tell where I’d been by the lingering trail I left behind. Now, if that isn’t the mark of a memorable fragrance, I don’t know what is.

Feminine, Bold, and Unforgettable

What makes Dark Florum truly special is its ability to balance contrasts. It’s feminine yet bold, sweet yet grounded, complex yet effortlessly approachable. Lorenzo Pazzaglia has created a floral fragrance that feels modern and timeless all at once.

Whether you’re a fan of sweet florals, bold scents with depth, or simply want a perfume that feels luxurious and unique, Dark Florum is worth the hype. It’s the kind of fragrance that turns heads, sparks conversations, and, most importantly, makes you feel incredible.

Bravo, Lorenzo. You’ve crafted another masterpiece.