Unique'e Luxury

Unique’e LuxuryUnique’e Luxury: Redefining Niche Perfumery

Unique’e Luxury is a Turkish-American niche fragrance brand founded in 2017 by Muhammet Serhat Okyay and Selim Özen. Although the brand is relatively new, it has already gained global recognition. Moreover, its design and management are based in California, while production takes place in Izmir, Turkey. Notably, Unique’e Luxury is the first and only niche perfume house based in Izmir.

Brand Highlights

  • Founded: 2017
  • Country: Turkey (headquarters in California, USA)
  • Main Activity: Fragrances
  • Website: Explore here
  • Perfume Count: 18 fragrances (as of 2024)
  • Niche Designer: Yes

A Rapidly Growing Legacy

In just six years, Unique’e Luxury has become a celebrated Extrait de Parfum brand. Despite the challenges posed by the global pandemic, the brand has managed to establish itself as a leader in the niche perfume industry. Furthermore, it is widely praised for its strong, unique fragrance blends and luxurious packaging. Additionally, the company focuses heavily on excellent pre- and post-sales customer relationships, which further enhance its reputation.

Unique Fragrance Philosophy

Unique’e Luxury is deeply committed to creating high-quality perfumes. For instance, each fragrance in their collection is unisex, handcrafted with top-quality ingredients, and offers deep, rich, and sophisticated notes. Moreover, the brand emphasizes obsessive attention to detail, ensuring that every aspect of its products, from the scent to the packaging, exudes luxury.

Notable Fragrances

The brand’s collection includes some globally loved masterpieces. For example:

Additionally, other bestsellers include Chocolate Makes Me Happy  and Istanbul.

Recent and Upcoming Launches

Unique’e Luxury continues to expand its collection with standout releases. For instance, recent highlights include:

  • Mashumaro マシュマロ (December 2022/January 2023): Inspired by the soft sweetness of marshmallows.
  • Mangonifiscent (April 2023): A tropical and fruity masterpiece.
  • Zen’gi (August 2023): A bold and sophisticated fragrance.

Furthermore, the brand plans to release Woud & Mood Absolute in September 2024, which is expected to become one of its most iconic creations.

Founders’ Vision

According to Serhat Okyay, the brand reflects his lifelong passion for fragrances and dedication to quality. He explains that every material, from ingredients to packaging, is carefully selected to create a luxurious experience.

Similarly, Selim Özen adds, “Each fragrance is unique and luxurious. We intentionally named it ‘Unique’e Luxury’ to share this message with our customers. When they wear our perfumes, they feel the difference and quality.”

Expanding Global Presence

Currently, Unique’e Luxury perfumes are available in more than 30 countries. In addition, the brand’s international presence is growing daily through a highly selective network of premium perfumeries.

Why Choose Unique’e Luxury?

Unique’e Luxury stands out for several reasons. First, all their fragrances are unisex Extrait de Parfum, available exclusively in 100 ml bottles. Second, the blends are rare, rich, and long-lasting, offering a truly sophisticated experience. Furthermore, the brand’s dedication to quality ensures that each perfume leaves a lasting impression.

Explore the world of Unique’e Luxury today and discover fragrances that make you feel extraordinary, confident, and unforgettable.