New in: Dive Into the World of Salum Parfums

This week, I had one of those moments that remind me why I love working with niche fragrance: opening a shipment from Salum Parfums. The bottles themselves seemed to hum with possibility, like each one was holding something unique. The team gathered around the table, eager to try them all. We had high hopes for Rosé Caviar, but the real surprise? Every single fragrance—every last one—was extraordinary. Not one scent faded into the background. 

The Brand – Born From the Sea, Shaped by Story

Salum Parfums may be a young Italian niche house (founded in 2023), but their vision is already crystal clear: to make the sea the soul of their creations. And not the easy “fresh and clean” sea—you’ll find salt-laced breezes, sun-warmed skin, mysterious deep waters, and tropical escapes, all crafted by perfumers Luca Maffei and Sofia Bardelli.

They pair this marine heart with unexpected touches: saffron, guava, oysters, pecan, tobacco. The result? Luxury that’s intimate, elegant without being aloof.

Our Afternoon With the Collection

We made coffee, cleared the table, and lined up the bottles. What followed was a sensory journey none of us expected. Below our top choices for the brand:

Delicious Bay – Where Sea Meets Decadence

It begins with Calone’s airy aquatic sparkle, cut by bergamot brightness. The heart blooms into saffron, honey, and dates, before melting into pecan, vanilla, amber. Imagine standing at a harbour at sunset, the scent of spice stalls and patisserie blending into the salty air.

Marine Oud – The Ocean After Dark

Ozone and salt open the scene, but quickly the air thickens—saffron, blond tobacco, myrrh. The oud here feels like driftwood smoked by a midnight breeze.

Abyss Rose – A Rose in the Tide

A Damask rose sails into marine air, its softness grounded by guaiac wood and musk. It’s not a garden rose—it’s windblown, salt-kissed, and quietly seductive.

Cocoyster Moorea Guava – An Island in a Bottle

Guava and mandarin sparkle first, followed by creamy coconut, jasmine, and that daring oyster note. The base—vanilla, ambergris, tonka—is like soft white sand under bare feet.

Why We’re Still Talking About It

We thought Rosé Caviar would be the star (and it was impressive), but the truth is—every single Salum fragrance demanded attention. They each had their own story, their own texture on skin. And that’s rare.

Salum Parfums doesn’t just create perfumes; they invite you into an experience. They take you places—coastal markets at sunset, moonlit docks, tropical beaches—without you ever leaving the room.